![]() Of course, it’s possible to create layouts from scratch but the ideal is to search for editable templates, which several platforms offer. Well, if you want to create your own comparison infographic, the first step is to define your goal.ĭo you want to compare two different products? Do you want to present the pros and cons of a possible strategy? The possibilities are many, so get together with your team and define the main objective.Īfter defining the goal, you need to think about the design. Source: -infographic-1425279114/ How to make a comparison infographic? To deal with that, many organizations used infographics like this one: ![]() As it was a virus with new characteristics, much incorrect information ended up being spread. ![]() The same idea applies to compare different products, highlighting their main differences, and answering the customer’s questions.Īnother fascinating example is the use of comparative infographics to confront myths and facts. This is a beneficial alternative for companies dealing with new solutions in the market, which are not yet well known to the public and, therefore, suffer from false impressions and lack of information.īy the way, this situation can be compared to the awareness campaign generated by the new Coronavirus pandemic. For example, if the goal is to convince someone to make a change, whatever it may be, an infographic comparing pros and cons can be an interesting ally. The good news is that it’s a versatile content that, depending on its elements, can be used to achieve several goals.Īll you need to do is understand your objectives well and know how to use comparison infographics in your favor. Now that you understand what a comparison infographic is, you may be wondering how this format fits into your strategy. In the next topic, let’s talk more about how this kind of content can impact your results. It may seem too simple but the important thing is to understand that the same idea can be applied to compare products, services, professionals, ideas, etc.
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